Programmatic Account Director

Overall Purpose of the Programmatic Director Role

• To design & deliver best-in-class programmatic strategies to drive incremental growth for our clients across performance and brand investment.
• Plan and buy programmatic campaigns - upskilling the team on best practice across technical campaign setup and management, and taking overall accountability of channel success across programmatic display, OLV, CTV & programmatic OOH activations.
• Setup, manage and optimise programmatic inventory across multiple Demand Side Platforms, including DV360, AdForm and StackAdapt.
• Build robust test and learn plans to mature the channel across areas such as creative, customer data strategy and measurement, as well as taking ownership of the strategic growth of programmatic in line with the client’s digital vision & roadmap.
• Build strong relationships with senior clients as the ‘face’ of the programmatic discipline - collaborating with them to get close to their business and identify & present growth opportunities across the channel in line with their ambitions & objectives, as well as ensuring opportunities are delivered by the team.
• Lead the overall programmatic specialism at Bicycle - collaborating closely with the Head of Digital and Media Science Director to grow our proposition and capability for this discipline. This will involve identifying new ideas and growth opportunities across the marketplace to continue to evolve our offering, and making it happen day-to-day.
• Work closely with the Head of Activation to evolve internal processes, identify gaps and implement new solutions to support the growth of the team and ensure our programmatic function operates in line with best practice.
• Lead the seamless onboarding of new clients - ensuring that processes are followed to transition activity smoothly, as well as building relationships and trust with incoming clients.
• Lead a team of specialists (currently, a Programmatic Manager and Programmatic Executive, but growing!) and nurture their channel knowledge, technical skillset, as well as their personal career growth and development.
• Contribute to organic and new business pitches - taking ownership of the programmatic strategy and solution that we recommend to the client, and confidently presenting in the room on the day.
• Manage media and platform costs incurred and revenue generated from plans, whilst exercising billing hygiene.
• Manage, grow and maintain agency relationships with media, data & tech partners keeping up-to-date on industry trends and ensuring that we are continually identifying new opportunities across the marketplace, evaluating potential solutions and testing new partners to evolve our overall agency approach.

Ideal additional skills and attributes

• Proven practical hands-on skills in planning, buying and optimising programmatic campaigns across multiple DSPs (experience with DV360, StackAdapt, AdForm & Trade Desk is a plus).
• Experience in setting up and managing Dynamic Creative Optimisation.
• Strong presentation skills - able to present clearly and effectively to clients and senior stakeholders to gain their buy-in.
• Strong technical understanding of pixels, tags and trafficking processes.
• Good knowledge of the latest trends, products & challenges in the market around areas such as AI, DCO, customer data and measurement. Evidence of communicating programmatic developments and integrating opportunities into testing plans for your clients.
• Motivated by the idea of being empowered to own the development of the programmatic function and become a key agency leader in this space.
• Able to build and develop strong relationships with clients, as well as partners, internal teams and other external stakeholders (e.g. creative agencies).
  
• Able to identify client business problems and translate these into tailored programmatic strategies that drive business outcomes, not just media metrics.
• Experience pitching new business is a plus; however, we are looking for somebody keen to develop their confidence and skillset in this area.
• Experience managing direct reports - able to share examples of how you’ve developed others from both a technical and personal career growth perspective.
• Good base understanding of digital specialisms beyond programmatic, including social and search.
• Highly collaborative, eager to learn and keen to take accountability of a key growth area within our business.
• Detail-orientated, able to multi-task and organised.
• Excellent written and verbal communication skills.

Remuneration

Up to £75,000 depending on experience. 

With flexible, extensive benefits post probation.