Our Mission & Values
What makes us Bicycle
Our Mission
To leave the industry better than we found it. To create famous and impactful work that you want to tell your mum about. To make a living and have fun doing it.
BICYCLE VALUES
Values

Drive
Drive is what propels us towards our business goals.
People with drive move things forward.
They help us reach our targets and explore new possibilities.
Nobody comes here to sit still.
We encourage all staff to ask ’where next?’
And everyone has their turn at the front of the peloton.
Drive gets us up the biggest hills and helps us overcome our biggest business challenges.
And allows us to enjoy the ride on the other side.
Pushing through the pedals is hard work but the view at the top is wonderful.

Balance
Balance keeps us safe and upright and fixed on our targets.
With balance, we move forward quickly and safely.
Without balance, we crash.
Cultural balance. We attract people from all walks and encourage diversity in all aspects of our work.
This balance is crucial to keeping our work and our outlook fresh, relevant and exciting to us and our clients.
Work-life balance. We never work so hard we hit the wall.
We are at our brilliant best when we are happy and rested and have the space to do our thing.
When we work with balance it’s hard to knock us off course.

Freedom
Drive and balance mean nothing without freedom.
We have clear business goals but there’s more than one road to success.
Everyone at Bicycle has freedom.
Freedom to challenge management, clients and colleagues.
Freedom to explore new ways of doing things.
Freedom to express themselves through their work.
Whether you stand on your pedals or sit firmly in the saddle, you have the freedom to move your career forward in a way that suits you.